Chris DuBois · DuBois Consulting, Inc.
I help businesses get clear on who they're for and why they're the one to choose, then turn that into a plan the team can run. I do it from conference stages, in workshop rooms, and one on one.
What you can hire me for
Dynamic Agency OS is where the agency coaching lives. Everything else runs through DuBois Consulting: talks, team workshops, and positioning work for businesses outside the agency world.
Conference stages, summits, leadership offsites and company all-hands. Talks on positioning, growth and how good businesses get chosen, built for the audience in the room rather than pulled from a stock deck.
Usually for: Event organizers, podcast hosts, leadership teams.
Deciding who a business is for, what it is known for, and how the right buyers find it. Then turning that into an offer and a plan the team can run without the founder in the middle of every decision.
Running an agency? This work lives at Dynamic Agency OS.
Working sessions for leadership and client-facing teams: finding the position nobody has taken, sharpening an offer, or getting a team using the AI tools it already has, inside the rules it already has.
Usually for: Department heads, enablement teams, founders with a team.
Tell me the room, the team or the problem. I will tell you straight whether I am the right fit.
One page. What you get, when you get it, what it costs. No retainer you did not ask for.
The work ships on the date we agreed. Contracts and invoices come from DuBois Consulting, Inc.
Speaking
I show up with a talk built for your room, clip-ready moments for your promo, and something your moderator can push back on. Then I promote the session to my own audience.
Why quality claims cancel each other out, the levers that live in how a firm operates (delivery model, economics, guarantees, constraints, access), and how to pick one you can hold for two years.
Better is a claim, and a guarantee is a decision. Buyers can only check one of those.
Podcast · Keynote · Workshop
Which rivals are worth studying (not the ones you would guess), how to score each one instead of going on feel, and how to read the finished grid for the lever nobody has claimed.
You cannot tell whether you are different until you have written down what everyone else already said.
Keynote · Workshop
The five moments marketing predictably gets cut, why "we will restart when things calm down" never arrives, and the half-cadence move that keeps something running when the calendar fills up.
Marketing did not die because it was not working. It died because a client had a deadline and marketing did not have one.
Podcast · Keynote · Workshop
Why you need a sample size before any of the tuning advice works, what volume buys you, and what to do with the six months most owners spend polishing content nobody has seen.
At sub-$1M the bucket is not leaky, it is almost empty, and you cannot see the leaks until you fill it.
Podcast · Keynote · Panel
For teams that have been handed an AI tool and a policy and not much else. Start with one prompt in the assistant you already have, get it right, then grow it into a workflow.
Start with the prompt. The agent can wait.
Workshop · All-hands
Selected work
Some clients prefer not to be named. Where that is the case, the description stands in for the logo.
"The Power of Positioning" for bank and credit union leaders at FSI's annual retail banking conference: why institutions with good people and good services still read as interchangeable, and how to name the one thing no competitor within 30 miles can say.
Niche, positioning, offer and go-to-market work with founder-led marketing and web agencies across the US and Canada, through Dynamic Agency OS.
A working session for section managers and admins at a Fortune 100 aerospace and defense company, built from the team's own survey, on using the tools they already have well and safely.
In their words
From founders I've worked with one on one and people who heard me speak first.
I went full-time with my agency in May, which also happened to be the same month I started working with Chris. Fast forward 9 months, and we’ve broken the $1M ARR mark. Chris’ guidance has been absolutely massive for our growth—from packaging my services to refining my messaging, he’s been a game-changer. Having him as a resource not only gave me clarity but also the confidence to scale faster than I thought possible. 10/10, I’d hire him again without hesitation.
Lorenz EspositoWhen we started working with Chris, we were aiming to enter a new market. Two months after launching our offer for our new ICP, we’ve already had our second-best booked revenue month ever. Even better, about half of those new clients fall directly within our new ICP, which validates the positioning strategy Chris helped us build.
Scott TaylorChris was incredibly helpful. After nearly five years of building our agency through trial and error, his Advantage Intensive gave us a much clearer way to position ourselves based on data and strategy instead of gut instinct. I also appreciated that Chris doesn't just tell you what to do, he actually rolls up his sleeves and helps build it with you. Highly recommend.
Aaron SwintonI had the pleasure of coming across Chris at the All In Agency Summit he organized, and I found his keynote session particularly valuable. After which, I booked a strategy call with him.
He was really generous with his time and advice, and the session helped me narrow my niche, sharpen my positioning, and get clearer on the point of view I want to build my business around.
What stood out is how quickly he can simplify the path forward. Chris knows how to take an agency that relies on referrals and help it move toward intentional, predictable growth.
He is the real deal when it comes to differentiation and positioning. If you want to clarify who you serve, shape a scalable offer, and build marketing that attracts the right clients, I’d strongly recommend working with him. I walked away from our first conversation with real clarity and momentum, and I’m excited to keep building in that direction. Thank you, Chris!
Dhanesh ShelatChris' guidance has instilled discipline across our leadership team. We're now in the process of tightening up internal management processes and repositioning our value proposition for clients, setting us on a path for aggressive growth and long-term success.
Michael DavernChris is a world-class leader and mentor. He's empathetic, encouraging, and gives helpful, candid feedback.
Chris helped me develop into a better marketer and entrepreneur. In 1:1s he's fully present and listens carefully, and then asks smart questions to help me gain a clearer perspective on my situation and how to move forward.
10/10 would recommend working with Chris.
Ben ClementzBrands and projects
DuBois Consulting is the company. These are the things it runs and publishes.
Positioning coaching for founder-led agencies that grew on referrals and can't grow on them anymore. Niche, positioning, offer and go-to-market, built into a system the agency runs without the founder in the middle of every decision.
dynamicagencyos.com
Weekly conversations with agency operators about growth, positioning and the systems behind them. 120+ episodes.
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About
I was commissioned as a US Army infantry officer in 2012, served seven years on active duty and have served seven more in the Army Reserve, where I hold the rank of Major. As a junior captain I was battalion executive officer at infantry One Station Unit Training, second in command of a battalion training more than a thousand soldiers.
After the Army I ran a marketing agency as CEO. I learned what it costs when a good business can't explain why it's different, and what a 60-hour week does to the person trying to fix that from the inside. So I went independent.
Today DuBois Consulting is the company behind all of it: the agency coaching at Dynamic Agency OS, the podcast, the talks, and the work that sits outside the agency world. I work from Maine with clients across the US and Canada.
“Did you choose this, or did it just happen?”
The question I ask on every engagement
Contact
An event, a team that needs a working session, or a business that needs to be easier to choose. Send a few lines and I'll reply within two business days.
Or write directly: chris@dynamicagencyos.com · LinkedIn