Signature talks
5 talks, each built for the room.
Every talk comes with the stories, the exercise and the quotable lines already built. Pick the one that fits your audience, or tell me what they are stuck on and I will build it around that.
PositioningEleven Ways to Be Different That Do Not Involve Saying You Are Better
Why quality claims cancel each other out, the levers that live in how a firm operates (delivery model, economics, guarantees, constraints, access), and how to pick one you can hold for two years.
Better is a claim, and a guarantee is a decision. Buyers can only check one of those.
Podcast · Keynote · Workshop
PositioningHow to Map Your Market and Find the Position Nobody Has Taken
Which rivals are worth studying (not the ones you would guess), how to score each one instead of going on feel, and how to read the finished grid for the lever nobody has claimed.
You cannot tell whether you are different until you have written down what everyone else already said.
Keynote · Workshop
GrowthDelivery Drag: Why Your Marketing Dies Every Time You Get Busy
The five moments marketing predictably gets cut, why "we will restart when things calm down" never arrives, and the half-cadence move that keeps something running when the calendar fills up.
Marketing did not die because it was not working. It died because a client had a deadline and marketing did not have one.
Podcast · Keynote · Workshop
Growth"Fix Retention First" Is Bad Advice Under $1M
Why you need a sample size before any of the tuning advice works, what volume buys you, and what to do with the six months most owners spend polishing content nobody has seen.
At sub-$1M the bucket is not leaky, it is almost empty, and you cannot see the leaks until you fill it.
Podcast · Keynote · Panel
TeamsMake AI Work for You
For teams that have been handed an AI tool and a policy and not much else. Start with one prompt in the assistant you already have, get it right, then grow it into a workflow.
Start with the prompt. The agent can wait.
Workshop · All-hands